Normcore & W magazine

Normcore (normal to the core ) is an attitude described for the first time by K-Hole (trendforecasting group from New York) as finding liberations in being nothing special.

It is all about wearing comfortable (basic rule!!!) white sneakers or sandals, white socks and generic mall clothing such as: plain white tee or black turtleneck, a pair of high-waisted, light washed jeans or cargo pants.

This anti-fashion movement promotes minimalistic , no label & no trend look (no look) .

The funny part is that “no look” become a “yes trend”J

is it still normcore then?

Even W magazine tries to say yes...

Are you ready for that :-)?